The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton Category: Social Post / Single
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF) Category: Social Post / Single Platform Series
This is a Beats Ad
Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client: Beats by Dre Category: Social Post / Single Platform Series
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Social Post / Single Platform Series
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute Category: Social Post / Real-time Response
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Social Post / Real-time Response
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus? Category: Social Post / Multi-Platform Series
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Social Post / Single Platform Series
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer Category: Social Post / Single Platform Series
KICKIN RIGHTS CUP
Agency: Manifiesto
Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Social Post / Real-time Response
Land of the Unfree
Agency: Anorak NoA / Oslo + Amnesty / Oslo
Client: Amnesty International Category: Social Post / Real-time Response
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client: Ministry of Consumer Affairs, Spanish Government Category: Social Post / Multi-Platform Series
Happy to be censored
Agency: beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona
Client: GC Aesthetics Category: Social Post / Single
#EatMoreVeggies
Agency: GGH MullenLowe GmbH / Hamburg + Unilever Deutschland GmbH / Hamburg
Client: Unilever Deutschland GmbH Category: Social Post / Single Platform Series
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + 1stAveMachine
Client: Kraft Heinz Category: Social Post / Single Platform Series
Casper Sleepers
Agency: VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client: Casper Category: Social Post / Single Platform Series
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre Category: Social Post / Real-time Response
When Family is Everything
Agency: Havas Middle East / Dubai
Client: adidas Category: Social Post / Real-time Response
The Winter Lotus
Agency: LG2 / Montreal + Destination Québec cité / Québec
Client: Destination Québec cité Category: Social Post / Real-time Response
Michelob Guy
Agency: Wieden+Kennedy / New York + draftLine / New York
Client: AB InBev / Michelob ULTRA Category: Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Post / Single
Annual ID:
OS23_SM012S
Award:
2023 Social Media Silver Pencil
Agency:
DDB Group Germany
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM013S
Award:
2023 Social Media Silver Pencil
Agency:
Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client:
Beats by Dre
Title:
This is a Beats Ad
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM014S
Award:
2023 Social Media Silver Pencil
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM015S
Award:
2023 Social Media Silver Pencil
Agency:
INGO / Hamburg + Ogilvy Germany
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM016S
Award:
2023 Social Media Silver Pencil
Agency:
Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM017S
Award:
2023 Social Media Bronze Pencil
Agency:
INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Social Post / Multi-Platform Series
Annual ID:
OS23_SM028B
Award:
2023 Social Media Bronze Pencil
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM026B
Award:
2023 Social Media Bronze Pencil
Agency:
DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM027B
Award:
2023 Social Media Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Nestlé
Title:
The milkmAId
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM029B
Award:
2023 Social Media Bronze Pencil
Agency:
Manifiesto
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM030B
Award:
2023 Social Media Bronze Pencil
Agency:
Anorak NoA / Oslo + Amnesty / Oslo
Client:
Amnesty International
Title:
Land of the Unfree
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM031B
Award:
2023 Social Media Merit Award
Agency:
MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Social Post / Multi-Platform Series
Annual ID:
OS23_SM054M
Award:
2023 Social Media Merit Award
Agency:
Clemenger BBDO
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Social Post / Single
Annual ID:
OS23_SM049M
Award:
2023 Social Media Merit Award
Agency:
beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona
Client:
GC Aesthetics
Title:
Happy to be censored
Category:
Social Post / Single
Annual ID:
OS23_SM050M
Award:
2023 Social Media Merit Award
Agency:
GGH MullenLowe GmbH / Hamburg + Unilever Deutschland GmbH / Hamburg
Client:
Unilever Deutschland GmbH
Title:
#EatMoreVeggies
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM051M
Award:
2023 Social Media Merit Award
Agency:
Wieden+Kennedy / New York + 1stAveMachine
Client:
Kraft Heinz
Title:
Toby the Vegetarian Vampire
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM052M
Award:
2023 Social Media Merit Award
Agency:
VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client:
Casper
Title:
Casper Sleepers
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM053M
Award:
2023 Social Media Merit Award
Agency:
GUT / São Paulo + Hefty / São Paulo
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM055M
Award:
2023 Social Media Merit Award
Agency:
Havas Middle East / Dubai
Client:
adidas
Title:
When Family is Everything
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM056M
Award:
2023 Social Media Merit Award
Agency:
LG2 / Montreal + Destination Québec cité / Québec
Client:
Destination Québec cité
Title:
The Winter Lotus
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM057M